So many years

On September 1, the Pohl table and the Solomon table line of union sponsor “the Pohl table exploration timer exhibits” open in the Solomon clock and watch new world shop. This announced has the 115th anniversary history Pohl table to enter and be stationed in the Solomon clock and watch gate shop front sale for the first time. This 23 day-long brand exhibits, will invite view exhibition delivery individual name card, unexpectedly has the opportunity participation draws a value several thousands “engineer hydrocarbon tmt” the high-level polar wrist watch. In addition active period also will donate money uses by the Qinghai-Tibet railway environmental protection scientific research item along the route.

The Pohl table arrives at Solomon, what brings is the Pohl table is 115 year history and the culture. The Pohl table symbolic tritium tube gas lamp technology won in the past many likes table public figure's commending, took a specialized high-level wrist watch, its unique dealt with the dark night and the adverse circumstance technology, enjoyed the prestige in the scheduling. The symbolic railway engine bottom head and the double r indication already became one side which in the clock and watch culture is characteristic. At this exhibits, will display recent years the Barthel table exhibition, particularly this year most new style Pohl table wrist watch.

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Many not yet in the table funds which domestic will make an appearance in this exhibits, 11 will present. All view exhibition's Pohl table clock and watch customer, the love table public figure and the clock and watch industry public figure, have the opportunity to participate very special draw the activity, will have the polar region running ability, the world first mechanical temperature measurement wrist watch “engineer hydrocarbon tmt” to do for this activity prize. That is observes the exhibition then to draw, is really “the lucky preference”.

But in September 8, will hold named “the Pohl table visits the crest environmental protection bravely” the subject located at the new world's Solomon clock and watch three building office to send rightly. This faction is right, besides the propaganda Pohl table consistent drive courage, the support exploration, the propaganda environmental protection's spirit, a bigger topic is centers on greatly hotly “the Qinghai-Tibet railway” to launch now. And in the faction to the live auction three Pohl wrist watches, auction all funds will use to contribute completely gives “China national geographic fund” uses by “the Qinghai-Tibet railway peripheral latent environment question” the research and the research.

Swiss clock and watch honorary whole world. Not only the clock and watch production manufacturer every year promotes the pleasant change of atmosphere the design, moreover new goods come into the market unceasingly in the dial plate and in the functional design. Today's Swiss clock and watch industry is being at the comprehensive vigorous development stage, but to this profession, can seek the ball to have the high skill scheduling professional actually non-easy matter.

After the 70s clock and watch industry crisis, this occupation once walked into the trough. However along with the Swiss clock's and watch's industry promotion, this profession receives the younger generation today the favor.

The Swiss clock and watch profession present is being at the good development phase: 2005 is the Swiss clock and watch industry turnover breaks highest record one year, the sales volume breaks through 12,000,000,000 auspicious court attendants for the first time throughout history. This year's sales situation also group favors, moreover many of like mushroom growths development projects.

For instance, in Bern state's Bill the (bienne) city, the Local government agreed in mid-March that sells to Siwoqi and the Rolex clock and watch group located at the Bill Chengkou's two area each is 70,000 and 46,000 square meters lands.

Although we did not know that the profession must increase staff member's concrete population, but Swiss Siwoqi group President nicolas hayek told the reporters explicitly, the profession needs to increase several hundred staffs.

As early as in the mid-70s, the clock and watch industry crisis once caused the profession to lose more than 50% staffs (in 1970 to have 90,000 staff members, had to the early 80s staff population 30,000). The crisis from now on, the clock and watch industry human resources pool will be able to be stable, and today has been at the comprehensive steady consolidated stage.

According to Swiss clock and watch industry employer agreement (convention patronale de l'industrie horlogère suisse, cphi) the statistical data demonstrated that the clock and watch industry increased 1700 work positions in 2004 and 2005. But has 40,000 in this profession's actual jobholders.

The qualified professional is scarce

Therefore the clock and watch manufacture manufacturer will face rapidly a delicate matter is, how to seek to the qualified professional, adapts the current clock's and watch's industry vigorous development tendency.

The current actual problem lacks the talented person, specially is in the clock and watch industry leading position in the former several years the deluxe model clock and watch to manufacture the factory, they need to have the high-level skill manual scheduling technician.

Swiss clock and watch labor employer agreement (cphi) staff member training department person in charge ralph zürcher indicated: “this question appears especially prominent in certain departments, for instance we lack the experienced clockmaker to supervise clock's and watch's assembly process and the solution post-sale service dispute question (use mechanical skill increase new function on wristwatch dial plate, like installment precise time stopwatch or demonstration almanac).”

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paul picot is one makes the luxurious wristwatch's Manufacturer, pulls state (jura) in you noirmont to hire has more than 30 staff members. Factory human resources department Manager sara mariuzzo said: “must find the qualified specialists is a very difficult matter. The clock and watch manufactures the entertainer to take office the opportunity to increase unceasingly, but the scheduling factory was very actually difficult to find the idle duty personnel.”

The clock and watch manufacture profession is once again popular

For several dozens years, because the clock and watch manufactures the entertainer to take office deficient the opportunity, but causes this profession (clockmaker, miniature technical designer, precise machinist and so on) no longer has the attraction to the young people. But today, the clock and watch manufacture profession also obtains people's favor. The actual state is, every year has nearly 140 the student who has the clock and watch to manufacture the entertainer certificate to graduate from the Vocational school.

ralph zürcher asserted: “in clock and watch industry domain, in the past people to this profession deficient interest, what but today student lacks is the professional manager opportunity. Next year's clock and watch manufacture profession training class very full.”But, when after an apprentice finished the training program, has not had the complete skill which needed in the clock and watch industry various departments work.

According to maarten pieters observed result: “if we do not continue to raise new manpower now, the clock and watch manufacturing industry is uncertain the future.”This Nashataier the (neuchtel) Switzerland clock and watch manufactured the training of manpower and technical consummation center Principal (wostep) said confidently: “the watch manufacture factory, specially the big factory - completely realizes this question and has been training more successors.”

As a result of the watch manufacture technology's unceasing development, will enable the Swiss clock and watch production manufacturer to avoid and will continue to avoid to other country shift production base. According to the observation, ralph zürcher thought: “, this phenomenon relatively is until now limited in the watch manufacture profession.”

Enjoys “Switzerland to make” the great reputation Swiss clock and watch industry to have the broad prospect. But maarten the pieters warning said that we should be careful and be able to withstand the enticement. What is anxious, saw the clock and watch Manufacturer changes Asia, specially China, lets its production clock and watch part. Such words, Switzerland is only a clock and watch assembly country, but “Switzerland will make” this label no longer to have the practical significance.

In the global scheduling industry, Switzerland may be called the senior statesman. The Swiss clock and watch industry has 300 year historical ancient tradition, the scheduling industry is the Swiss country symbol. Its profession's goal customer is these conservative, the wealthy consumer. In the 1970s, a storm rolled up like a mat the Swiss scheduling industry, the entire profession encountered the heavy damage, take Kaxiou (casio), exquisite (seiko), west the iron wall (citizen) as representative's Japanese scheduling industry, in view of the mid and low earning consumer, used the digital technique, and paid great attention in the low cost manufacture, the popularization sale, the big area market introduction, caused the wristwatch sales volume to increase sharply, caused the Swiss scheduling industry loss to be serious directly. In less than 10 year, Swiss scheduling worker's quantity from 900,000 drops to 300,000. In 1982, two Swiss clock and watch manufacturer, had Omega (omega) brand ssah Corporation and had the radar (rado), Langqin (longines) asuag Corporation, one year altogether lost 120,000,000 US dollars, but these two company yearly income was only 1,100,000,000 US dollars.

Facing the difficult position, German entrepreneur Hayeke who is engaged in the consultation (hayek) proposed: “we can become the world once more first”. In order to rally the Swiss scheduling industry to be magnificent, in 1985, Hayeke and the investor has purchased the above two company complete property 51%. After obtaining the domination, Ye not started to create the brand myth the story.

1. Enters the low price market boldly.

Hayeke first carries on the test to the market, discovered that the consumer may accept Switzerland to commend to Japanese, Hong Kong product is slightly expensive some prices. The market demonstrated that the Swiss wristwatch have the product differences superiority, even if the Japanese labor force cost is zero, the Swiss wristwatch will still have the market. Hayeke thought: “this is not a payroll cost question, but is the management, the innovation, the marketing and the product question”. Hayeke enters the low price market boldly, presents the near absurd challenge: “found a method, let us in Switzerland by 30 US dollar price sell wristwatch.”

Hayeke similarly also seeks the product in the low-grade market the difference, bridges over “the economy wristwatch” the threshold, enters “the style fashion”, carries on the segmentation to the low-grade market, has studied an age 18-30 year-old consumer. He believed that must obtain the success in this market, must be able the sensation consumer taste change, this to master the new production technology to be more important. The young people do not have the many money purchase upscale table, but needs one fashion to satisfy the personalization.

Afterward, Hayeke makes the improvement to the manufacturing craft, and has realized a series of breakthroughs. For example, reduces the wristwatch components from 155 to 51, reduces the movable part, also cut the damage probability, and assembled the wristwatch to need the manpower little to be also many; The newly built automatic assembly line, can produce 35000 Siwoqi wristwatch and over a million spare parts every day, the labor force cost from 30% falls 10%; Quality of certified level. Wristwatch's lowest percentage of products sent back for repair is less than 3%, but Siwoqi wristwatch's percentage of products sent back for repair less than 1%.

2. Promotes sales does not conform to conventional pattern.

Some high grade and low cost guarantee, in the marketing strategy, he made the issue in the table naming, named is “Siwoqi”. On the one hand this name in the world main language, sounds to be very pleasant to hear, very good memory; On the other hand, this name also transmitted the leisure, the fashion, the comfortable feeling to the consumer, the global consumers easy to accept. Promoted sales does not conform to conventional pattern, has designed a giant Siwoqi wristwatch scroll, is 152 meters, actually has transmitted the simple information: “Siwoqi - - Swiss - - 60 Germany Mark”. This scroll (the Frankfurt highest skyscraping building) is hanging from Germany Commercial bank Headquarters building in Tokyo's Yinzuo. The consumer started to like this kind of table.

At the same time, Hayeke has adopted the following action: Limits the quantity the production, establishes the Siwoqi member club, sells the specially made wristwatch to the member consumer, provides Siwoqi the product the complete table of contents, invites them to participate in the club the activity; Encourages the dealer to establish the Siwoqi wristwatch museum, conducts the activity for the Siwoqi wristwatch gatherer, and specially makes has the commemoration significance wristwatch; The design innovation, the simple plastic Siwoqi table, the wristwatch contour which and the watch band designs carefully substitutes, some wristwatch's creativity from and so on masters of art Picasso. In the 90s, Siwoqi through the cooperation innovation, increases dynamics in the design, causes the Siwoqi wristwatch to become a part which the consumer lives.

Succeeds from Hayeke builds the Siwoqi wristwatch brand in the course, what can we obtain to inspire?

Changed the consumer to wristwatch's use custom. Hayeke promoted the new table before 1983, the most people used the identical quick table for a lifetime. The wristwatch forever only manifest the reliable time function. Hayeke convinces them in the different situation, wears different model for the different goal the wristwatch.

Segmentation and lock onto target client base, namely 18-35 year-old expense group, even expands to the advocation young point of view middle-aged person. Hayeke gave Siwoqi the wristwatch replenishment emotion. Is not only the high grade product, is one kind the ornament which has a taste move of person to like, looks like the earring or the tie is the same. This for Dai Biaozhe one counter-tradition's unique image, and has transmitted “the fashion, the stimulation, the appeal, the memento, high grade, the low cost” the information.

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Variation marketing. In the low end market, Siwoqi appears by the unique decorations' image, in the consumer heart with similar low price's Japan, Hong Kong wristwatch separates out, has achieved the variation marketing, lets the consumer think that “different” purchases. But purchases. But the domestic some enterprises did not know how to form the difference with the competitor, or only in the physical property (outside presently, formula and so on) on carries on compares. The Siwoqi wristwatch this localization superiority profits from the function.

To cost again understanding. According to Hayeke the selling price investigation which does in the earlier period, the Swiss wristwatch's brand may reduce the consumer to the price sensitivity. Hayeke can the craft manufacture improvement, the labor force cost from 30% drops to 10%, thus has saved the overall cost. May obtain three enlightenment from here:

　　1. So long as the mass manufactures have reduce the cost the possibility;

　　2. The high cost's constitution may make the concrete study to reduce;

　　3. The Japanese table price is lower than the Swiss table 50-70% to be able to change consumer's choice, therefore may through the management, the innovation, the design, the marketing win.

By “new”, “wonderful” impels the market, absorbs consumer's judgment rapidly, caters to the young people to expend the point of view the transformation, “strives for, “to ask newly” changes”, “the counter-tradition”; Establishes the sentiment with the consumer, to conduct the activity, the transmit message, attracts the consumer to purchase continuously; Follows close on the fashion and the propaganda coordination, lets the Siwoqi wristwatch ride the US aerospace craft to surround the Earth and so on; The wristwatch turn the artware Siwoqi, cooperates with master of art, limits the quantity the production to the product. Every year's Siwoqi have the difference, has let the consumer has maintained the hope, and initiation next round purchase impulse.

Hayeke has created the Siwoqi wristwatch's myth. He has abandoned the traditional process, the technology, the production, the property and the sales relations, changes is gentle, the richer subjective color consumer behavior, the consumer by chance with the consumer emotion, and in view of this demand, adopts the more advanced craft manufacture and the communication (promotion) the way, enterprise and consumer's relations long-term preserve. In view of the domestic some enterprises to the consumer demand's assurance existence deviation, the marketing method is unitary, too blindly believes in and so on to the communication technological means that this case profits from the function.

Has surpasses 250 year historical world top clock and watch brand vacheron constantin river poem Dandun, evening holds the large-scale antique collection clock and watch demonstration on August 18 in Beijing China century world, shows in the world clock and watch field remarkable status and begins in the relentless sentiment reason which in the early 19th century and China tied. This is this brand conducts scale so grand antique clock and watch demonstration for the first time in the whole world, simultaneously was also “vacheron the constantin river poem Dandun China antique clock and watch touring exhibition” opens the prologue. After Beijing, vacheron constantin river poem Dandun in the domestic 6 different urban display, will let the more China's clock and watch amateurs be able separately to have the opportunity to appreciate rarely to these the clock and watch masterpiece which, as soon as sees.

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vacheron constantin Jiang Shi Dan presents 84 fine peerless antique clock and watch valuable thing grandly in this time display to the common people, is completely vacheron constantin Jiang Shi Dan Geneva History museum many year collections, may be called in the history the scale biggest antique clock and watch exhibition. And what especially is worth mentioning was 15 begins in has the rich Chinese style fine chronometer in the early 19th century, they perhaps became take the Chinese element as the inspiration design, perhaps had custom-made specially specially for the Chinese emperor's clan then. A each article structure exquisite mechanical clock and watch and equipment, is not only the humanity to the natural sciences knowledge accumulation and the refinement, also had reflected the Chinese imperial family and the foreign diplomatic agent then in presented the present the contact as well as in the esthetic interest mutual influence, certainly, was containing international top clock and watch master the innumerable day and night industrious work and the infinite creativity.

River poem Dandun has established since 1755 in Geneva, never stops the production, is in the world the historical most glorious clock and watch manufacturer. for 250 years, river poem Dandun has received the creator “to go all out, strives for perfection”, to pursue the perfect artistic spirit unceasingly. As a comprehensive clock and watch producer, by machinery to cassette mechanism development, by technology to creations and so on design, down to the production working procedure, overall controls by river poem Dandun, and inherits company's three fine traditions: Remarkable technology, perfect design, rigorous working procedure. (to celebrate a series of chronometers which the 250th anniversary formulate specially is the best evidence, has 16 precise function tour de l'lle to be honored as the world most complex mechanism wrist watch, has the honor to receive in 2005 the Geneva clock and watch big prize. ) * river poem Dandun subordinates in the experience peak group serves under somebody's banner, now hires has the nearly 400 staffs, distributes the world. in 2004, the company was completed in the Geneva plan-les-ouates brand-new headquarters, the design modernization's building, will coordinate the brand completely the image and the future develops. The company presently is equipped with 15 special shops and more than 500 sale points in the global more than 70 countries, enables the world's the love table public figure to be possible to appreciate to the remarkable scheduling craft.

The French horse-drawn vehicle clock is collection many kinds of functions is a body's mechanical clock, it asked that a function is other mechanical clocks does not have. Generally the upscale horse-drawn vehicle clock asked a function may send out when and engraves, i.e. asked that the function precision or the accuracy are within the quarter. For instance, three : 15, when asks according to the bean, first knock three tones, express 3:00, then knock one “dingdong” the sound, the expression quarter. If 3.2 19 points ask time, as a result of less than two quarters, are three spot 15 time sharing rap points as before. Only then refers to the needlework to 3.3 ten time sharing, after knocking three tones, raps two again “dingdong” the sound. But 3.4 15 points ago, asks also with 3.30 points. Only then refers to the needlework to 3.4 15 time sharing, after knocking three tones, two “dingdong” the sound becomes three “dingdong” the sound. Thus it can be seen, reports time the horse-drawn vehicle clock which, the newspaper engraves to ask that the function precision is within a quarter.

Henan Kaifeng clock and watch collector Mr. Sang Fan collects has one rarely “five points to hit” the horse-drawn vehicle clock. The unique design, the special structure cause this horse-drawn vehicle clock to ask that the function precision enhances greatly, this horse-drawn vehicle clock asks a precision in five point clock. This horse-drawn vehicle clock's contour as well as escapement mechanism with other horse-drawn vehicle clock and not different, is only except crown one asked that according to the bean outside, also has one in the back door upper extreme to ask according to the bean. When asks, presses down the crown to press the bean first, knocks the tone, several spots knock several, then presses down the back door upper extreme to press the bean again, knocks the tone, knocks every time represents five point clock. For instance, three : 15, rap three according to the crown according to the bean, express three spots, press down the back door upper extreme to press the bean again, also single-click three, express 15 point clock. If three : 19, knocking and three spots 15 same. Only then to 3.20 point time, presses the bean according to the back door upper extreme, single-clicks four times, altogether is 20 point clock.

“five points hit” the horse-drawn vehicle clock to report time the components to divide into two parts: Part of designs in front of the clamping plank, another part of designs behind the clamping plank. These two parts of components are through cunning on one “acrossing a bridge” the module connect in together, both may perform its own functions, and can echo mutually. In the function has the division of labor respectively, but mutually coordinates and supplemented, this kind of unique design enhanced greatly asked a function the accuracy. Myself have been engaged in antique clock and watch service for many years, has seen many French horse-drawn vehicle clock, but “five points hit” the horse-drawn vehicle clock to see only have been to such one. Although this horse-drawn vehicle clock's manufacture age does not calculate is too early, probably is 19 century's ends or 20 shiji chu, but its unique design, unique structure, and preserves very complete, is really rare.

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